Limassol is the densest operator room in the calendar, and the dominant theme was migration. Firms that had built on broker CRMs four or five years ago had reached the point where every new product needed a workaround, and the workarounds had started contradicting each other.
Everyone knew their CRM was the constraint. What they wanted was someone to say the cutover was survivable.
Almost nobody needed convincing that the platform was the constraint. What they wanted was a credible account of the cutover: how long, what breaks, what happens to live accounts mid-flight, and who is accountable if a payout fails on the switchover weekend. We spent most of three days on that question rather than on capability.
Nine firms started a migration conversation off the back of the event. The ones that moved fastest were, without exception, the ones who brought their finance lead to the stand rather than only their ops lead.